PUBLISHER PLUS CALENDAR TEMPLATE 2019 CODE

If you have stakeholders or other teams that rely on your social media content, you’ll quickly see the benefit of including dates and times in your social media calendar. By tracking and analyzing UTM parameters, you’ll be able to see what content is meeting your conversion goals and what content is better for engagement on social media platforms.

PUBLISHER PLUS CALENDAR TEMPLATE 2019 CODE

It’s a string of tracking code that’s appended to the end of the URL and it helps social media marketers track how well their posts are driving traffic to their website. On the other hand, a UTM parameter is an extension of your URL. URLs are the links you’ll want to share from your website (or even another website if you’re curating content) on your social media platforms. URLs and UTM parameters are similar, but they’re not one and the same.

Without them, you won't know what's working and what isn't. They're critical to tracking the success of your campaign. We've harped on these UTM parameters throughout this post for good reason. KeyĪs you noticed in earlier sections, your stakeholders will appreciate having an easy-to-read key that they can use to understand the information in the calendar.Īs long as your key is clear, just about anyone in your organization can view your social media content calendar and understand exactly what’s happening on all platforms. With these essential components, you’ll have a foundation to organize your social media strategy at a tactical level. Perfecting your social media content calendar doesn’t have to be a chore. You'll want to make sure you include the correct components in your calendar to make it easy for your team to use and stakeholders to understand. You can pace the production around your team's bandwidth and other duties your department is responsible for by planning the content in advance.Ĭreating a great content calendar isn't as simple as adding a few Instagram post ideas to your Google calendar. Rather than coming up with content ideas on the fly, you can plan your content around your organization's needs, trending topics, and current events.Īnother benefit to having a social media calendar is that it can help you scale your content production without overwhelming your marketing team. The first is that it keeps you and your team organized. There are several benefits of having a social media calendar. This enables you to keep track of deadlines, better manage your content creation team, and create transparency with stakeholders who rely on your publishing schedule. A social media calendar is a planning document that organizes your publishing schedule by date.

Publisher plus calendar template 2019